Most Popular Darts Brands 2024: An Analysis Based on Online Demand
- Douglas Logan
- Nov 29, 2024
- 4 min read
The darts community is growing, and so is the competition among top brands fighting for your attention. Whether you’re a dedicated player hitting the oche each weekend at a local ADC event or someone just starting to build their setup at home, you’ll notice these brands dominating the darts scene.
We’ve had a look at how often people have been searching for these brands over the past year—because if there’s one thing that tells us what’s trending, it’s what people are typing into Google. Here's our breakdown of the top darts brands for 2024, based on what the darting community’s been searching for.
8. One80 Darts
Monthly Searches: 2,900 people
Change Over the Last Year: +26%
One80 Darts may have the fewest searches on this list, but it remains a brand appreciated by those looking for precision and quality. With a dedicated following, this brand is known for its attention to detail, appealing to players who value craftsmanship. One80 is also the choice of professional player Ben Robb, whose recent tour card success and consistent performances showcase the reliability of the brand’s equipment.
7. Mission Darts
Monthly Searches: 4,400 people
Change Over the Last Year: +24%
Mission Darts has seen its popularity grow steadily, with 24% more people searching for it compared to last year. The brand’s modern designs and high-quality products seem to be gaining traction among both beginner and professional players alike. Players like Josh Rock, Alan Soutar, Martin Lukeman, and Ryan Joyce all use Mission Darts, highlighting its versatility and appeal across different levels of the professional circuit.
6. Shot Darts
Monthly Searches: 6,600 people
Change Over the Last Year: +49%
Shot Darts has attracted nearly 50% more searches than it did last year. This New Zealand-based brand is becoming increasingly popular thanks to its hand-crafted products and innovative designs, which appeal to darts enthusiasts around the world. Notably, they signed Michael Smith in the same year he became World Champion, a move that undoubtedly boosted the brand’s profile. They also sponsor Rowby-John Rodriguez, adding to their growing roster of talent.
5. Harrow Darts
Monthly Searches: 9,900 people
Change Over the Last Year: +22%
Harrow Darts remains a reliable choice for many players, with almost 10,000 people searching for the brand each month. Its popularity grew by 22% over the past year, showing that its wide range of products continues to appeal to different skill levels keeping it in demand. Dave Chisnall, Damon Heta, Luke Woodhouse, and Ryan Searle all endorse Harrow Darts, highlighting the brand's credibility among top professionals.
4. Unicorn Darts
Monthly Searches: 12,100 people
Change Over the Last Year: +23%
As one of the most well-known names in darts, Unicorn Darts continues to attract a large following, with over 12,000 people searching for the brand monthly. The brand's 23% growth in searches highlights its enduring appeal, backed by its history of innovation and sponsorship of top players. Big names like Gary Anderson, James Wade, Ian White, and Callan Rydz are associated with Unicorn, demonstrating its ongoing relevance in the sport.
3. Winmau Darts
Monthly Searches: 18,100 people
Change Over the Last Year: +23%
If you’re serious about your game, there’s a good chance you know Winmau. A brand that’s long been associated with top-level play, Winmau’s steady growth shows that players are staying loyal, especially as they continue to partner with some of the sport’s best. Michael Van Gerwen, with all his success and multiple major titles, is their flagship player, and with other stars like Daryl Gurney, Joe Cullen, and Simon Whitlock, it’s clear why Winmau remains a staple in the community.
2. Red Dragon Darts
Monthly Searches: 60,500 people
Change Over the Last Year: +49%
Red Dragon Darts has seen a huge surge in interest, with around 60,500 people searching for it each month. This marks a nearly 50% increase in popularity compared to the previous year. The brand’s diverse product offerings and marketing efforts, including partnerships with top professional players, have significantly boosted its visibility and appeal. Luke Humphries, the current world number one, is one of their top ambassadors, alongside legends like Peter Wright, known for the seemingly endless variety of sets he releases. Gerwyn Price, Johnny Clayton, and rising star Gian Van Veen also represent Red Dragon, demonstrating the brand’s strong presence at the highest level of the sport.
1. Target Darts
Monthly Searches: 74,000 people
Change Over the Last Year: +123%
Leading the way is Target Darts, with 74,000 people searching for the brand each month—more than any other brand on this list. The massive 123% jump in searches shows just how much the brand has grown in popularity, largely influenced by the "Luke Littler effect." Littler, one of the brightest young stars in darts, has significantly boosted Target’s profile, helping it achieve the largest rise among all brands. Target’s roster also includes legends like Phil Taylor, Raymond Van Barneveld, and world champions Rob Cross and Nathan Aspinall. Add in top players like Chris Dobey and many more, and it’s no surprise Target remains at the forefront of the darts scene.
The Luke Littler Effect
A major reason behind the boom in searches for Target Darts is the influence of young darts sensation Luke Littler. His impressive performances and growing fan base have brought a fresh wave of excitement to the sport, and his sponsorship with Target has had a major impact. Known as the "Luke Littler effect," this shows how rising stars can quickly boost a brand’s popularity, as fans search for the same gear their favourite players use.
Emerging Brands to Watch
Whilst these established brands dominate the market, it's worth noting the rise of smaller brands that are making a significant impact with their innovative products. Brands like Condor Darts, Loxley Darts, Bulls, and Datadart might not yet have the same level of global recognition, but they’re quickly gaining attention.
If you’re someone who likes trying out fresh equipment or wants something different from the mainstream, these brands offer high-quality products that might just surprise you. In a sport where every detail can make a difference, finding the right gear from these rising brands could be a game-changer.
The darts industry is thriving in 2024...
The darts industry in 2024 is vibrant and competitive, with brands and players shaping the trends. Target Darts is leading the pack with its incredible growth, but others like Red Dragon and Winmau are still going strong. The community is buzzing, and as the sport continues to evolve, we’re excited to see what’s next.
Which darts brand do you prefer?
Target
Red Dragon
Winmau
Unicorn
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